Positioning: The Battle for Your Mind
Al Ries
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout
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The Three-Box Solution : A Strategy for Leading Innovation
Vijay Govindarajan
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Ten Rules for Strategic Innovators : From Idea to Execution
Vijay Govindarajan
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Reverse Innovation : Create Far From Home, Win Everywhere
Vijay Govindarajan
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Monopolies and Tech Giants: The Insights You Need from Harvard Business Review : The Insights You Need from Harvard Business Review
Harvard Business Review
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The Three-Box Solution Playbook : Tools and Tactics for Creating Your Company's Strategy
Vijay Govindarajan
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Marketing Warfare
Al Ries
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