Positioning: The Battle for Your Mind
Al Ries
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W. Chan Kim
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Harvard Business Review
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Renee Mauborgne
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Add to BasketThe W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne
W. Chan Kim
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Renee Mauborgne
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Jack Trout
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W. Chan Kim
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Al Ries
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Renee Mauborgne
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