Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
Harvard Business Review
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The W. Chan Kim and Rene Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Rene Mauborgne
W. Chan Kim
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