Purpose-Driven Pricing : Leveraging the Power of Pricing for Profit and Societal Good
Saloni Firasta-Vastani
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Tilottama (Indian Institute of Management, Uttaranchal Universi Singh
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Patrizia (University of Insubria, Italy) Gazzola
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Liane Stephan
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Harvard Business Review
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Daniela (Technical University of Dortmund, Germany) Gimenez-Jimenez
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Alison (Cardiff University, UK) Theaker
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Lennox E. Joseph PhD
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Derek Webber
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Fabiano Larentis
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Dean A. Shepherd
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Priya Kumar
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Mikael Krogerus
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Jean-Noel Kapferer
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Michael E. Porter
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Carl W. (Stanford Business School) Stern
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