HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Post-Capitalist Society
Peter Drucker
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What Is Marketing?
Alvin J. Silk
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Technology, Management and Society
Peter Drucker
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Post-Capitalist Society
Peter Drucker
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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What Is Marketing?
Alvin J. Silk
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£48.00
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