International Business: The New Realities, Global Edition
S. Cavusgil
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Business & Marketing Across Cultures
Julie Anne Lee
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International and Cross-Cultural Business Research
Jean-Claude Usunier
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Born Global Firms: A New International Enterprise
S. Tamer Cavusgil
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Intercultural Business Negotiations : Deal-Making or Relationship Building
Jean-Claude Usunier
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Conducting Market Research For International Business
S. Tamer Cavusgil
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