Navigating New Markets Abroad : Charting a Course for the International Businessperson Book

This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad.

In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line.

In this updated second edition, macroeconomic variables and business conditions are examined along with political influences in order to evaluate the potential problems in doing business in Third World and economically disadvantaged countries.

The book shows how despite the many factors that can make or break a business-ranging frim terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our government can produce-one can be positioned to maximize the options and determine the outcome of one's venture. Praise for previous edition: A practical and comprehensive review of the many factors businesses must consider when they approach a foreign market for trade or investment.

Raddock covers the opportunities as well as the obstacles (and land mines).

The book includes specific-and excellent-sample studies of the business environments of five nations, valuable in themselves, plus a description of the role of political risk insurance.

It ends with a discussion of how a business should structure its coverage of these factors to produce its own business intelligence organization.

The book is an important tool for any business contemplating operations abroad. -William Colby, former Director, U.S. Central Intelligence Agency A first rate discussion of the conditions business people need to consider when purchasing business opportunities outside their own country.

The book does not use the business or political science jargon one usually finds in such efforts.

It shows that Mr. Raddock and his contributors can bridge the gap between country expertise and the realities of doing business.

Those who are just beginning the difficult task of exploring markets abroad will find the book essential and those who are old-hands, enlightening.-William D.

Coplin, Director, Public Affairs Program, Maxwell School, Syracuse University, and Co-Director, Political Risk Services, a division of International Business Communications