The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
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John (, John H. Scully Professor of Economics, Strategic Mana Roberts
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Peter A. (, Frank G. Thomson Professor of Government and Directo Hall
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Joe Studwell
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Ray Anderson
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Richard Lewis
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Brad Stone
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Peter Smith
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Roger E. Axtell
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Adam Smith
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William D. Cohan
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Jan (Professor at the Centre for Technology, Innovation, an Fagerberg
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Parag Khanna
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Charles Hampden-Turner
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Anastasia Nesvetailova
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Simon Clark
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Massimo (European University Institute, Florence) Motta
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Richard (University of London) Mead
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Jack Ewing
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David Brown
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Craig Storti
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Janet (Formerly University of Sunderland Business School, UK Morrison
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Charles Hill
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