Marktentwicklung und Marketing fuer Ackerschlepper aus deutscher Produktion
Maurer Hans-Peter Maurer
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Die Intensivierung des Bankauendienstes
Reichel Horst Christopher Reichel
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Abteilungen mit Unternehmersinn (AmU) im Handel : Konzeptionelle Grundlagen einer dezentralen Verkaufsorganisation in Handelsunternehmungen
Siebenbrock Heinz Siebenbrock
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Die Auslandsmarktbearbeitung im europaeischen Binnenmarkt : Unter besonderer Beruecksichtigung des spanischen Marktes
Goormann Hans Werner Goormann
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Strategische Entscheidungen fuer den Europaeischen Binnenmarkt : Am Beispiel der deutschen Automobilindustrie
Pfandner Gabriele Pfandner
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Informationsmanagement in mehrstufigen Handelssystemen : Grundzuege organisatorischer Gestaltungsmanahmen unter Beruecksichtigung einer repraesentativen Umfrage zur Einfuehrung dezentraler computerges
Olbrich Rainer Olbrich
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Die Wettbewerbsfaehigkeit der amerikanischen Automobilindustrie am Ende der 80er Jahre
Neuner Andreas Neuner
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Das Verbot der vertikalen Preisbindung : Interdisziplinaere Analyse eines Tabus auf marketingwissenschaftlicher und wettbewerbspolitischer Grundlage
Horst Jan-Peter Horst
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Ein Zwei-Stufen-Modell der Marktreaktion : Ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber Adelheid Weber
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Informations- und Kommunikationsmanagement im Marketing mittelstaendischer Unternehmen der Investitionsgueterindustrie : Eine empirische Untersuchung
Bertram Ralf Bertram
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Strategisches internationales Marketing fuer Dienstleistungen : Dargestellt am Beispiel des Management-Consulting
Meurer Cornelia Meurer
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Akustik Design : Gestaltung der akustischen Umwelt
Rudolph Axel Rudolph
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Qualitaetsmanagement in Dienstleistungscentern : Konzeption und typenspezifische Ausgestaltung unter besonderer Beruecksichtigung von Verkehrsflughaefen
Birkelbach Ralf Birkelbach
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Zielgruppenmarketing im Fremdenverkehr von Regionen : Ein Beitrag zur Marktsegmentierung auf der Grundlage von Werten, Motiven und Einstellungen
Frombling Simone Frombling
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Erschlieung eines neuen Marktsegmentes im Lebensmittelmarkt vor dem Hintergrund des systemorientierten Marketing : dargestellt am Beispiel von Low Calory-Fertiggerichten
Baumann Ernst J. Baumann
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Der kommerzielle Technologietransfer in die neuen Bundeslaender : Eine theoretische und empirische Analyse des Entscheidungsverhaltens am Beispiel der westdeutschen Maschinenbauindustrie
Tauberger Andre Tauberger
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Computergestuetzte Warenkorbanalyse : Dargestellt auf der Grundlage von Scanningdaten des Lebensmitteleinzelhandels unter besonderer Beruecksichtigung einer selbsterstellten Analysesoftware
Fischer Thomas Fischer
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Verbundanalyse im Einzelhandel auf der Grundlage von Kundenkarteninformationen : Eine empirische Untersuchung von Verbundbeziehungen zwischen Abteilungen
Poggenpohl Marcus Poggenpohl
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Die Marktanalyse als Basis entscheidungsorientierter Verfahren im Vertriebsbereich
Dobner Stephan Dobner
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Diversifikation von Handelsunternehmen in den Finanzdienstleistungsbereich : - dargestellt am Beispiel des Automobilhandels -
Dyckhoff Bernhard Dyckhoff
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Wettbewerbsstrategien Deutscher Messegesellschaften : Analysiert und entwickelt am Beispiel der Gromessegesellschaften
Huber Annekatrin Huber
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Kraftfahrzeugvertrieb : Die kartellrechtliche Zulaessigkeit und der wettbewerbsrechtliche Schutz der Vertragshaendlersysteme der Kraftfahrzeugindustrie
Schiele Raimund Schiele
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Der Konsumentenkredit als absatzpolitisches Instrument des Einzelhandels
Weber Iris Weber
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Die Beseitigung der kundenspezifischen Codierung als Behinderungswettbewerb im Sinne des 1 UWG
Holzbach Christoph Holzbach
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