Planung und Durchsetzung von Vertriebsinnovationen - dargestellt am Beispiel der Lieferantenabteilung
Buerke Gunter Buerke
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Kommunikationspolitik fuer moderne Kunst : Am Beispiel von Galerien fuer moderne Kunst in der Bundesrepublik Deutschland unter besonderer Beruecksichtigung der Diffusions- und Adoptionstheorie
Terrahe Jorg Terrahe
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Die Rollenbeurteilung von Handelsvertretungen : Eine empirische Untersuchung zur Einschaetzung des Dienstleistungsangebotes durch Industrie und Handel
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Die Beurteilung von Handelsvertretern und Reisenden durch Hersteller und Kunden : Eine empirische Untersuchung zum Vergleich der Funktionen und Leistungen
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Standardisierung versus Differenzierung in Filialsystemen des Einzelhandels : Theoretische Analyse marktbezogener Steuerungsprobleme und Diskussion einschlaegiger Handhabungspraktiken
Overtheil Wolfgang Overtheil
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Informationsmarketing in der Kommunikation zwischen Hersteller und Handelsvertreter : Ein Beitrag zur Ueberwindung von Kommunikationsproblemen in Absatzkanaelen
Hildenbrand Werner Hildenbrand
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Die Entlastung des Verkaeufers nach ARt. 74 EKG : Eine rechtstatsaechliche und rechtsvergleichende Untersuchung unter besonderer Beruecksichtigung der Entlastungswirkung arbeitskampfbedingter Leistung
Eckhardt Udo Eckhardt
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Oekonomische Analyse des Marktes fuer Malerei in der Bundesrepublik Deutschland
Frangen Ute Frangen
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Ausschliesslichkeitsbindungen von Absatzmittlern in Handels- und Kartellrecht : Entstehung und Kontrollierbarkeit nach 18 GWB
Baden Gerd-Uwe Baden
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Das Gemeinschaftswarenhaus : Ergebnis einer kooperativen Marketing-Leistung des selbstaendigen Einzelhandels
Hoose Klaus Hoose
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Der Entwurf eines optimalen Absatzkonzeptes unter besonderer Beruecksichtigung der wirtschaftlichen Selbstaendigkeit einzelner Elemente des Distributionssystems
Zurfluh Hans-Ulrich Zurfluh
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Soziologie der Pharma-Beratung : Ein Beitrag zur Theorie und Empirie einer persoenlichen Dienstleistung
Rohrbacher Rainer Rohrbacher
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Die Faktoren Raum und Einrichtungsmittel im Ladenfacheinzelhandel des mittelfristigen Bedarfs : unter besonderer Beruecksichtigung des Textil- und Schuhfacheinzelhandels
Scholl Guido Scholl
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Strategisches Marketing fuer Publikumszeitschriften
Streng Isabel Streng
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Planung und Implementierung standardisierter vs. differenzierter Sortimentsstrategien in Filialbetrieben des Einzelhandels
Lensker Peter Lensker
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Effiziente Verkaufsplanung im Investitionsguetermarketing
Pesch Michael Pesch
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Die EG-Produkthaftungsrichtlinie - ein moegliches Modell fuer den MERCOSUL?
Xavier Yanko M. de Alencar Xavier Yanko
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Attributionen im sozialen Kontext : Theoretische Grundlegung und empirische Ueberpruefung im persoenlichen Verkauf
Puppendahl Dietmar Puppendahl
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Privatkundengeschaeft groer Filialbanken : Neue Anforderungen an die Vertriebswegepolitik und deren Auswirkungen auf die Bankorganisation
Deutz Julian Deutz
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Erfolgsfaktoren von Franchise-Nehmern unter besonderer Beruecksichtigung der Kundenzufriedenheit : Eine empirische Analyse am Beispiel eines Franchise-Systems
Seidel Markus Seidel
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Die Marketingstrategie im Versandhandel deutscher Unternehmen in Mittelosteuropa : Aufgezeigt an den Beispielen Polen, Tschechien und Ungarn
Petry Ursula Petry
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Die Rolle des Einzelhandels bei der Entwicklung des Konsumentenverhaltens in den neuen Bundeslaendern
Nassua Thomas Nassua
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Strategische Marketing-Analyse in internationalen Handelsunternehmungen : Konzeptionelle Ausgestaltung zur effizienten Fundierung der Absatzmarktexpansion in auslaendische Konsumguetermaerkte
Schwesig Holger Schwesig
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Vertikale Vertriebskooperationen in der Bekleidungswirtschaft : Eine Analyse innovativer Distributionskonzepte US-amerikanischer und deutscher Bekleidungshersteller
Dworak Susanne Dworak
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