Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Marketing Management, Global Edition
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Baseline : Confronting Reality and Planning the Path for Success
Charles Protzman
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Assess and Analyze : Discovering the Waste Consuming Your Profits
Charles Protzman
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Suggesting Solutions : Brainstorming Creative Ideas to Maximize Productivity
Charles Protzman
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Implementing Lean : Converting Waste to Profit
Charles Protzman
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Check : Identifying Gaps on the Path to Success
Charles Protzman
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Sustaining Lean : Creating a Culture of Continuous Improvement
Charles Protzman
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