Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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How to Manage People : Fast, Effective Management Skills that Really Get Results
Michael Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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How to be an Even Better Manager : A Complete A-Z of Proven Techniques and Essential Skills
Michael Armstrong
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