Constructing Research Questions : Doing Interesting Research
Mats Alvesson
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Interpreting Interviews
Mats Alvesson
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Excellence in Supplier Management : How to Better Manage Contracts with Suppliers and Add Value - Best Practices in Supplier Relationship Management and Supplier Development
Stuart Emmett
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Excellence in Procurement : Hhow to Optimise Costs and Add Value
Stuart Emmett
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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Reflexive Methodology : New Vistas for Qualitative Research
Mats Alvesson
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Excellence in Freight Transport : How to Better Manage Domestic and International Logistics Transport
Stuart Emmett
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Excellence in Public Sector Procurement : How to Control Costs and Add Value
Stuart Emmett
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Doing Critical Research
Mats Alvesson
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Re-imagining the Research Process : Conventional and Alternative Metaphors
Mats Alvesson
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Doing Critical Research
Mats Alvesson
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Baseline : Confronting Reality and Planning the Path for Success
Charles Protzman
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Assess and Analyze : Discovering the Waste Consuming Your Profits
Charles Protzman
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Suggesting Solutions : Brainstorming Creative Ideas to Maximize Productivity
Charles Protzman
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Implementing Lean : Converting Waste to Profit
Charles Protzman
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Check : Identifying Gaps on the Path to Success
Charles Protzman
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Sustaining Lean : Creating a Culture of Continuous Improvement
Charles Protzman
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