HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Add to BasketHarvard Business Review on Increasing Customer Loyalty
Harvard Business Review
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Add to BasketMeasuring the Success of Sales Training : A Step-by-Step Guide for Measuring Impact and Calculating ROI
Patricia Pulliam Phillips
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Add to BasketHBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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Add to BasketHBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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