Customer Experience Analytics : How Customers Can Better Guide Your Web and App Design Decisions Paperback / softback
by Akin Arikan
Paperback / softback
- Information
Description
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box.
UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion.
No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge.
It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:326 pages, 37 Tables, black and white; 15 Line drawings, black and white; 70 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:13/02/2023
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Category:
- Economics
- E-commerce: business aspects
- Knowledge management
- Production & quality control management
- Sales & marketing management
- Sales & marketing
- Ownership & organization of enterprises
- Engineering: general
- Environmental science, engineering & technology
- Internet guides & online services
- Computer science
- ISBN:9781032370767
Other Formats
- Hardback from £100.75
- PDF from £26.99
- EPUB from £26.99
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:326 pages, 37 Tables, black and white; 15 Line drawings, black and white; 70 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:13/02/2023
-
Category:
- Economics
- E-commerce: business aspects
- Knowledge management
- Production & quality control management
- Sales & marketing management
- Sales & marketing
- Ownership & organization of enterprises
- Engineering: general
- Environmental science, engineering & technology
- Internet guides & online services
- Computer science
- ISBN:9781032370767