Service Management : Theory and Practice Paperback / softback
by John R. Bryson, Jon Sundbo, Lars Fuglsang, Peter Daniels
Paperback / softback
- Information
Description
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms.
It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:how to manage service businesses, with coverage of both small firms and large transnationalsservice business models, operations and productivitymanaging service employeeshow service firms engage in product and process innovationmarketing, customers and service experiencesinternationalization of service businessesthe ongoing servitization of manufacturingThis unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:287 pages, 17 Illustrations, black and white; XVI, 287 p. 17 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:27/11/2020
- Category:
- ISBN:9783030520595
Other Formats
- EPUB from £76.08
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:287 pages, 17 Illustrations, black and white; XVI, 287 p. 17 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:27/11/2020
- Category:
- ISBN:9783030520595