Graft : How to Smash Life
Tom Skinner
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Promise, Pitfalls, and Potential of Social Entrepreneurship : Positive Change Unleashed
Sheila Cannon
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Sustainable Marketing Planning
Neil Richardson
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Strategic Market Management : Global Perspectives
David A. (University of California, Berkeley) Aaker
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Brave New Work : Are You Ready to Reinvent Your Organization?
Aaron Dignan
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing
Peter Mead
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Marketing Management, Global Edition
Philip Kotler
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Strategic Brand Management : A European Perspective
Kevin Keller
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Boring2Brave : The 'bravery-as-a-strategy' mindset that's transforming B2B marketing
Mark Choueke
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Marketing : Theory, Evidence, Practice
Byron (Professor of Marketing Science, Professor of Marketing S Sharp
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