Statistical Methods in Customer Relationship Management
V. (Georgia State University, Atlanta) Kumar
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Marketing and Consumption in Modern Japan
Kazuo Usui
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Food, People and Society : A European Perspective of Consumers' Food Choices
Lynn J. Frewer
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Marketing Luxury Goods Online
Philipp Nikolaus Kluge
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How to Measure and Manage Your Corporate Reputation
Terry Hannington
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Longer Lasting Products : Alternatives To The Throwaway Society
Tim Cooper
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Green Outcomes in the Real World : Global Forces, Local Circumstances, and Sustainable Solutions
Peter McManners
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MisLeadership : Prevalence, Causes and Consequences
John Rayment
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The New Brand Spirit : How Communicating Sustainability Builds Brands, Reputations and Profits
Christian Conrad
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Integral Economics : Releasing the Economic Genius of Your Society
Ronnie Lessem
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The Customer Loyalty Pyramid
Michael Lowenstein
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Total Productivity Management (TPmgt) : A Systemic and Quantitative Approach to Compete in Quality, Price and Time
David J. Sumanth
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The SAGE Handbook of Service-Dominant Logic
Stephen L. Vargo
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Indigenous-Industry Agreements, Natural Resources and the Law
Ibironke T. Odumosu-Ayanu
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The Guide to Financial Public Relations : How to Stand Out in the Midst of Competitive Clutter
Larry Chambers
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Managing Sustainable Development Programmes : A Learning Approach to Change
Gran Brulin
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Effective Client Management in Professional Services : How to Build Successful Client Relationships
Jack Berkovi
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Knowledge Management in Healthcare
Lorri Zipperer
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Corporate Risk and Governance : An End to Mismanagement, Tunnel Vision and Quackery
Alan Waring
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Socialize Your Patient Engagement Strategy : How Social Media and Mobile Apps Can Boost Health Outcomes
Letizia Affinito
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Competence-Based Innovation in Hospitality and Tourism
Harald Pechlaner
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen (University of Virginia, USA) Mick
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Qualitative Consumer Research
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Measurement in Marketing
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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