Global Marketing : Strategy, Practice, and Cases
Ilan Alon
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Sustainable Marketing
Barry Emery
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Sport Marketing
Windy Dees
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Reputation Management : The Key to Successful Public Relations and Corporate Communication
John Doorley
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Sustainability Marketing : New directions and practices
Rishi Raj (Guru Nanak Dev University, India) Sharma
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From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
Rodolphe (HEC Paris, France) Durrand
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Governing the Firm in the Social Interest : Corporate Governance Reimagined
Catherine Casey
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Socratic Dialogue : Voicing Values
Sira Abenoza
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Leading the Listening Organisation : Creating Organisations that Flourish
Mike Pounsford
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Business Ethics : Methods, Theories, and Application
Christian U. Becker
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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From Human-Centered Design to Human-Centered Society : Creatively Balancing Business Innovation and Societal Exploitation
William B. Rouse
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Focus Groups : Supporting Effective Product Development
Joe Langford
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Ira (Entwine, Inc., USA) Kaufman
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Selling Today: Partnering to Create Value, Global Edition
Gerald Manning
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Digital Pricing Strategy : Capturing Value from Digital Innovations
Stephan M. Liozu
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa (University of Salerno, Italy) Cuomo
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Authentic Excellence for Organizations : Creating Flourishing "&" Cultures
R. Kelly Crace
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The Routledge Handbook of Catalysts for a Sustainable Circular Economy
Hanna Lehtimaki
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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