Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Marketing Management
Philip Kotler
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Strategic Market Management : Global Perspectives
David A. (University of California, Berkeley) Aaker
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Marketing Management, Global Edition
Philip Kotler
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Strategic Brand Management : A European Perspective
Kevin Keller
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Innovation Management and New Product Development
Paul Trott
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Marketing : Theory, Evidence, Practice
Byron (Professor of Marketing Science, Professor of Marketing S Sharp
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Digital Marketing Fundamentals : From Strategy to ROI
Marjolein Visser
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Responsible Management Education : The PRME Global Movement
Principles for Responsible Management Education
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International Marketing and Export Management
Gerald Albaum
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