Marketing Planning for Services
Adrian Payne
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Financial Services Marketing : An International Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Key Account Plans
Lynette Ryals
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Marketing Planning for Services
Adrian Payne
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Financial Services Marketing : An International Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Christine (Nottingham Business School, UK) Ennew
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Christine (Nottingham Business School, UK) Ennew
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