Marketing Management
Philip Kotler
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Marketing Strategy and Competitive Positioning
Graham Hooley
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Corporate Social Responsibility in the Global Business World : A Conceptual, Regulatory, and Illustrative Framework
Meenu Maheshwari
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Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing
Simon Kingsnorth
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The Revenue Operations Manual : How to Build a High-Growth, Predictable and Scalable Business
Laura Adint
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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Supply Chain Management : Strategic Implementation in Manufacturing
India) Bharti (MIT Jaipur
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The Future of Charity Marketing
Sarah-Louise (Oxford Brookes University, UK) Mitchell
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Financial Services Marketing : A Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Financial Services Marketing : A Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Project Management for Book Publishers : The Programs and Workflows Behind Making Books and Digital Products
John Rodzvilla
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Organizational Corruption, Crime and Covid-19 : Upholding Integrity and Transparency in Times of Crises
Agata Stachowicz-Stanusch
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The Sustainable Business Blueprint : Planning, Performance, Risk, Reporting, and Assurance
Zabihollah Rezaee
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Marketing in Developing Nations : Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Ayodele C. (University of Lagos, Nigeria) Oniku
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Designing Sustainable Futures : How to Imagine, Create, and Lead the Transition to a Better World
Joseph Press
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Degrowth, Depth and Hope in Sustainable Business : Reflections from Denmark, Finland and Sweden
Iana Nesterova
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Earnings Management and Corporate Finance : The Importance of Transparent Financial Reporting
Joanna Lizinska
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Marketing and Gamification : Applications, Challenges, and Ethics
Sahil Gupta
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Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
David Mhlanga
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Sustainable Finance for Sustainable Development : Regulations, Theory and Practice
Guler Aras
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Alternative Finance : A Framework for Innovative and Sustainable Business Models
Mina Fanea-Ivanovici
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Shifting the Marketing Mindset : A Toolkit To Drive Sustainable Transformation
Clara Millard Dereudre
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