Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
David Mhlanga
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Shifting the Marketing Mindset : A Toolkit To Drive Sustainable Transformation
Clara Millard Dereudre
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Social Impact, Organizations and Society : The Contemporary Role of Corporate Social Responsibility
Katarzyna (Hult International Business School) Bachnik
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Social Sector Communication : Concepts, Strategies and Case Studies
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI
Sachiko Scheuing
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra Singh
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The Challenger Sale : How To Take Control of the Customer Conversation
Matthew Dixon
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Brave New Work : Are You Ready to Reinvent Your Organization?
Aaron Dignan
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Building a StoryBrand : Clarify Your Message So Customers Will Listen
Donald Miller
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Brave New Work : Are You Ready to Reinvent Your Organization?
Aaron Dignan
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Purple Cow : Transform Your Business by Being Remarkable
Seth Godin
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing
Peter Mead
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Marketing Management, Global Edition
Philip Kotler
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Strategic Brand Management : A European Perspective
Kevin Keller
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Boring2Brave : The 'bravery-as-a-strategy' mindset that's transforming B2B marketing
Mark Choueke
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Marketing : Theory, Evidence, Practice
Byron (Professor of Marketing Science, Professor of Marketing S Sharp
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