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David W Stewart
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Richard M.S. (Loughborough University, UK) Wilson
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Handbook of Niche Marketing : Principles and Practice
Art Weinstein
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Sustainability Marketing : New directions and practices
Rishi Raj (Guru Nanak Dev University, India) Sharma
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From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
Rodolphe (HEC Paris, France) Durrand
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina Koporcic
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Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Thomas Rudolph
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Governing the Firm in the Social Interest : Corporate Governance Reimagined
Catherine Casey
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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The Routledge Handbook of Catalysts for a Sustainable Circular Economy
Hanna Lehtimaki
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Vincent (Universite Libre de Bruxelles, Belgium.) Mabillard
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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