The AI Edge : Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
Jeb Blount
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Buyer Personas, Revised and Expanded : Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Jim (Buyer Persona Institute (BPI)) Kraus
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Marketing Management
Philip Kotler
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Marketing Strategy and Competitive Positioning
Graham Hooley
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The Innovative Seller : Keeping Pace in an AI and Customer-Centric World
Jake Dunlap
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Book of Branding : a guide to creating brand identity for start-ups and beyond
Radim Malinic
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Graft : How to Smash Life
Tom Skinner
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Triple Fit Strategy : How Successful Companies Move from Value Selling to Value Creation
Christoph Senn
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Harvard Business Review Sales Management Handbook : How to Lead High-Performing Sales Teams
Prabhakant Sinha
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Listen to Sell : How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
Mike Esterday
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The Negativity Fast : Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success
Anthony Iannarino
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Corporate Social Responsibility in the Global Business World : A Conceptual, Regulatory, and Illustrative Framework
Meenu Maheshwari
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Marketing in Web 3.0 : Artificial Intelligence, the Metaverse and the Future of Marketing
Simon Kingsnorth
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The Revenue Operations Manual : How to Build a High-Growth, Predictable and Scalable Business
Laura Adint
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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Supply Chain Management : Strategic Implementation in Manufacturing
India) Bharti (MIT Jaipur
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The Future of Charity Marketing
Sarah-Louise (Oxford Brookes University, UK) Mitchell
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Financial Services Marketing : A Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Financial Services Marketing : A Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Project Management for Book Publishers : The Programs and Workflows Behind Making Books and Digital Products
John Rodzvilla
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Organizational Corruption, Crime and Covid-19 : Upholding Integrity and Transparency in Times of Crises
Agata Stachowicz-Stanusch
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