Scorecard Marketing : The four-step playbook for getting better leads and bigger profits
Daniel Priestley
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Add to BasketThe Durable Corporation : Strategies for Sustainable Development
Guler Aras
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Add to BasketThe Psychology of Marketing : Cross-Cultural Perspectives
Gerhard Raab
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Add to BasketAgeing Populations and Changing Labour Markets : Social and Economic Impacts of the Demographic Time Bomb
Stella Vettori
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Add to BasketFocus Groups : Supporting Effective Product Development
Joe Langford
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Add to BasketProduct Planning Essentials
Kenneth B. Kahn
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Vicky Kubitscheck
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Add to BasketPatient Safety : Perspectives on Evidence, Information and Knowledge Transfer
Lorri Zipperer
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Add to BasketBranding and Product Design : An Integrated Perspective
Monika Hestad
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Add to BasketFinancial Services Marketing : An International Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Add to BasketSales Management : Pearson New International Edition
Jeff Tanner Jr.
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Add to BasketValue Creation and the Internet of Things : How the Behavior Economy will Shape the 4th Industrial Revolution
Alexander Manu
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Add to BasketDeveloping Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina (School of Business and Economics, Turku, Finland) Koporcic
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Add to BasketManaging Sales
Y C Halan
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Add to BasketConnecting With Consumers : Marketing For New Marketplace Realities
Allan J. (Professor of Marketing, ESCP Europe Business School) Kimmel
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Add to BasketFood, People and Society : A European Perspective of Consumers' Food Choices
Lynn J. Frewer
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Add to BasketTransformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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Add to BasketThe Guide to Financial Public Relations : How to Stand Out in the Midst of Competitive Clutter
Larry Chambers
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Add to BasketMarketing Management for the Hospitality Industry : A Strategic Approach
Allen Z. (Virginia Polytechnic Institute and State University) Reich
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Add to BasketBasic Marketing Management
Douglas J. (Indiana University) Dalrymple
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Add to BasketHow to Measure and Manage Your Corporate Reputation
Terry Hannington
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Add to BasketLonger Lasting Products : Alternatives To The Throwaway Society
Tim Cooper
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Add to BasketGreen Outcomes in the Real World : Global Forces, Local Circumstances, and Sustainable Solutions
Peter McManners
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Add to BasketMisLeadership : Prevalence, Causes and Consequences
John Rayment
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