How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI
Sachiko Scheuing
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Strategic Brand Management : A European Perspective
Kevin Keller
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Innovation Management and New Product Development
Paul Trott
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Marketing : Theory, Evidence, Practice
Byron (Professor of Marketing Science, Professor of Marketing S Sharp
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International Marketing and Export Management
Gerald Albaum
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Marketing Communications
Chris Fill
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Global Marketing, Global Edition
Mark Green
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Marketing Management ISE
Greg Marshall
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Introduction to Sport Marketing : Second edition
Aaron C.T. (Loughborough University London, UK) Smith
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Sustainable Marketing : Pearson New International Edition
Diane Martin
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Fundraising Management : Analysis, Planning and Practice
Adrian (Institute for Sustainable Philanthropy, USA) Sargeant
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Customer Relationship Management
Ed Peelen
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Global Marketing : Strategy, Practice, and Cases
Ilan Alon
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The Price of Global Health : Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
Ed Schoonveld
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Guide to Producing a Fashion Show : Bundle Book + Studio Access Card
Judith C. (Northern Arizona University, USA) Everett
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Sustainable Marketing
Barry Emery
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Sport Marketing
Windy Dees
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Reputation Management : The Key to Successful Public Relations and Corporate Communication
John Doorley
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Sustainability Marketing : New directions and practices
Rishi Raj (Guru Nanak Dev University, India) Sharma
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From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
Rodolphe (HEC Paris, France) Durrand
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The Routledge Handbook of Catalysts for a Sustainable Circular Economy
Hanna Lehtimaki
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