Marketing Management
Philip Kotler
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Book of Branding : a guide to creating brand identity for start-ups and beyond
Radim Malinic
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Harvard Business Review Sales Management Handbook : How to Lead High-Performing Sales Teams
Prabhakant Sinha
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Listen to Sell : How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
Mike Esterday
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Financial Services Marketing : A Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Ethical Consumption : A Research Overview
Alex (Nottingham Trent University, UK) Hiller
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Responsible Finance and Accounting : Performance and Profit for Better Business, Society and Planet
Adrian Zicari
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Selling in a Post-Trust World : Discover The Soft Skills That Yield Hard Dollars
Larry Levine
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Expert Secrets : The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
Russell Brunson
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Dotcom Secrets : The Underground Playbook for Growing Your Company Online with Sales Funnels
Russell Brunson
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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Brandsplaining : Why Marketing is (Still) Sexist and How to Fix It
Jane Cunningham
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Presentation Book, The : How to Create it, Shape it and Deliver it! Improve Your Presentation Skills Now
Emma Ledden
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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The Ultimate Digital Marketing Book : Succeed at SEO and Search, Master Mobile Marketing, Get to Grips with Content Marketing
Nick Smith
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Small Business Marketing For Dummies
Paul Lancaster
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Marketing Management, Global Edition
Philip Kotler
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Employer Branding For Dummies
Richard (People in Business, UK) Mosley
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Ultimate Sales Machine
Chet Holmes
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Copy, Copy, Copy : How to Do Smarter Marketing by Using Other People's Ideas
Mark Earls
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