Hooked : How to Build Habit-Forming Products
Nir Eyal
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The Power of Going All-In : Secrets for Success in Business, Leadership, and Life
Brandon Bornancin
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Business Research Methods
Barry (Ole Business School, University of Mississippi) Babin
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INSPIRED : How to Create Tech Products Customers Love
Marty (Silicon Valley Product Group (SVPG)) Cagan
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Boundless : A New Mindset for Unlimited Business Success
Henry King
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The Responsbile Company : What We've Learned from Patagonia's First 50 Years
Vincent Stanley
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The Theory, Methods and Application of Managing Digital Supply Chains
Muhammad Shujaat (Heriott-Watt University, UK) Mubarik
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A Historical Review of Swedish Strategy Research and the Rigor-Relevance Gap
Thomas (Lunds Universitet, Sweden) Kalling
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101 Design Methods : A Structured Approach for Driving Innovation in Your Organization
Vijay (Illinois Institute of Technology) Kumar
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Competing Against Luck : The Story of Innovation and Customer Choice
Clayton M Christensen
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Sketching User Experiences: The Workbook
Saul (PhD, Full Professor, Department of Computer Science, Greenberg
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Business Analytics
Michael (University of Cincinnati) Fry
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Designing Experiences
J. Robert Rossman
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Human Resource Management, Global Edition
Gary Dessler
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How Management Works : The Concepts Visually Explained
DK
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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The Right It : Why So Many Ideas Fail and How to Make Sure Yours Succeed
Alberto Savoia
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Badass - Making Users Awesome
Kathy Sierra
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Creative Construction : The DNA of Sustained Innovation
Gary P. Pisano
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Hidden in Plain Sight : How to Create Extraordinary Products for Tomorrow's Customers
Jan Chipchase
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Zone to Win : Organizing to Compete in an Age of Disruption
Geoffrey A Moore
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Innovation Management and New Product Development
Paul Trott
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Reflexive Methodology : New Vistas for Qualitative Research
Mats Alvesson
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AI for Marketing and Product Innovation : Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
A. K. Pradeep
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