Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Marketing Strategy and Competitive Positioning
Graham Hooley
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Socratic Dialogue : Voicing Values
Sira Abenoza
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Promise, Pitfalls, and Potential of Social Entrepreneurship : Positive Change Unleashed
Sheila Cannon
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Sustainable Marketing Planning
Neil Richardson
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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