Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Pricing Services And Revenue Management
Jochen (Nus, S'pore) Wirtz
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Designing Customer Service Processes
Jochen (Nus, S'pore) Wirtz
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The Marketing Matrix : How the Corporation Gets Its Power – And How We Can Reclaim It
Gerard (University of Stirling, UK) Hastings
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Social Marketing : Principles and Practice for Delivering Global Change
Gerard (University of Stirling, UK) Hastings
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