Marketing Management (Arab World Editions) with MyMarketingLab Access Card Mixed media product
by Salah Hassan, Imad Baalbaki, Hamed Shamma, Philip Kotler, Kevin Keller
Mixed media product
- Information
Description
This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world.
The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world.
Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Mixed media product
- Publisher:Pearson Education Limited
- Publication Date:09/08/2012
- Category:
- ISBN:9781447925217
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Mixed media product
- Publisher:Pearson Education Limited
- Publication Date:09/08/2012
- Category:
- ISBN:9781447925217