Graft : How to Smash Life
Tom Skinner
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Strategic Market Management : Global Perspectives
David A. (University of California, Berkeley) Aaker
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Brave New Work : Are You Ready to Reinvent Your Organization?
Aaron Dignan
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Boring2Brave : The 'bravery-as-a-strategy' mindset that's transforming B2B marketing
Mark Choueke
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Out of the Box Marketing : How to Build a Super-Profitable Business
David Abingdon
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Purchasing and Supply Chain Management : A Sustainability Perspective
Thomas Johnsen
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Sustainability Accounting and Accountability
Matias Laine
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Business to Business Marketing Management : A Global Perspective
Alan Zimmerman
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Digital Marketing : A Practical Approach
Alan Charlesworth
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Social Business Imperative, The : Adapting Your Business Model to the Always-Connected Customer
Clara Shih
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Sport Brands
Patrick Bouchet
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