Essential Law for Marketers
Ardi Kolah
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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands
Douglas (Founding Partner of The Cultural Strategy Group, New Yo Holt
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Direct Marketing in Practice
Matthew Housden
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The Portable MBA in Marketing
Charles D. Schewe
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Managing Brands
Sylvie Laforet
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Meeting Customer Needs
Ian Smith
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Video Game Marketing : A student textbook
Peter Zackariasson
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Strategic Marketing : In the Customer Driven Organization
Frank (University College, Dublin) Bradley
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The Lifebelt : The Definitive Guide to Managing Customer Retention
John A. Murphy
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Marketing Management: A Strategic Decision-Making Approach
John Mullins
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Ethics in Marketing : International cases and perspectives
Patrick E. Murphy
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The Marketing Manual
Michael Baker
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Managing the Transition to a Sustainable Enterprise : Lessons from Frontrunner Companies
Rob (Erasmus University, The Netherlands) van Tulder
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Business to Business Marketing
Wim Biemans
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Marketing Strategy: A Decision-Focused Approach
Orville Walker
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Industrial Marketing Strategy
Frederick E. (The Amos Tuck School of Business Administration Webster
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Brand Hollywood : Selling Entertainment in a Global Media Age
Paul (University of Nottingham, UK) Grainge
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The Social Media Handbook : Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
Nancy Flynn
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Why Customers Would Rather Have a Smartphone than a Car : Relationship Retailing as an Opportunity
Cor Molenaar
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Global Brand Management : A Guide to Developing, Building & Managing an International Brand
Laurence Minsky
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Team Sports Marketing
Kirk Wakeland
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The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009
Isobel Doole
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Leading the Sales Force : A Dynamic Management Process
Rene Y. Darmon
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