Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI
Sachiko Scheuing
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Reimagining Luxury : Building a Sustainable Future for your Brand
Diana Verde Nieto
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Think Human : The Customer Experience Revolution in the Digital Age
Olivier Duha
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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The Business Models Handbook : The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
Paul Hague
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High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective
Purna Virji
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Content Marketing Strategy : Harness the Power of Your Brand’s Voice
Robert (Chief Strategy Officer) Rose
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Practical Salesforce Architecture : Understanding and Deploying the Salesforce Ecosystem for the Enterprise
Paul McCollum
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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E-Commerce Growth Strategy : A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Kunle Campbell
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Sustainable Business : Key Issues
Helen (University of Amsterdam, The Netherlands) Kopnina
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The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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