The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Marketing Communications : Touchpoints, Sharing And Disruption
Chris Fill
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Marketing Plan Handbook : Pearson New International Edition
Marian Burk Wood
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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Sales Management. Simplified. : The Straight Truth About Getting Exceptional Results from Your Sales Team
Mike WEINBERG
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands
Douglas Holt
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Marketing Metrics : The Manager's Guide to Measuring Marketing Performance
Paul W. Farris
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Business to Business Marketing Management : A Global Perspective
Alan Zimmerman
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
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Getting More : How You Can Negotiate to Succeed in Work and Life
Stuart Diamond
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