Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
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E-Commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
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Internal Marketing : Theories, Perspectives, and Stakeholders
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Sales Force Management : Leadership, Innovation, Technology
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Indigenous-Industry Agreements, Natural Resources and the Law
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Complaint Management Excellence : Creating Customer Loyalty Through Service Recovery
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Sales and Marketing Channels : How to Build and Manage Distribution Strategy
Julian Dent
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The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions
Lazar Dzamic
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Effective Sales Enablement : Achieve sales growth through collaborative sales and marketing
Pam Didner
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CIM Revision Cards:Marketing Management in Practice 05/06
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
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