The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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The Employment Contract and the Changed World of Work
Stella Vettori
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Sales Force Management : Leadership, Innovation, Technology
Mark W. Johnston
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Corporate Cultural Responsibility : How Business Can Support Art, Design, and Culture
Michael Bzdak
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Corporate Cultural Responsibility : How Business Can Support Art, Design, and Culture
Michael Bzdak
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Pioneers in Marketing : A Collection of Biographical Essays
D.G. Brian Jones
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Strategic Marketing Planning
Colin (Emeritus Professor, University of Sheffield, UK) Gilligan
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