Customer-Centric Marketing : Build Relationships, Create Advocates, and Influence Your Customers
Aldo Cundari
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Kellogg on Branding in a Hyper-Connected World
Alice M. Tybout
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The Pricing Model Revolution : How Pricing Will Change the Way We Sell and Buy On and Offline
Danilo Zatta
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The Price of Global Health : Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
Ed Schoonveld
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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
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Guide to Producing a Fashion Show : Bundle Book + Studio Access Card
Judith C. (Northern Arizona University, USA) Everett
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Creating Sustainable Work Systems : Developing Social Sustainability
Peter Docherty
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Creating Sustainable Work Systems : Developing Social Sustainability
Peter Docherty
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen (University of Virginia, USA) Mick
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The Sales Boss : The Real Secret to Hiring, Training and Managing a Sales Team
Jonathan Whistman
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Revenue Operations : A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
Stephen G. Diorio
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The elea Way : A Learning Journey Toward Sustainable Impact
Vanina Farber
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Creating and Delivering Your Value Proposition : Managing Customer Experience for Profit
Cindy Barnes
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Content - The Atomic Particle of Marketing : The Definitive Guide to Content Marketing Strategy
Rebecca Lieb
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B2B Marketing Strategy : Differentiate, Develop and Deliver Lasting Customer Engagement
Heidi Taylor
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Simon Kingsnorth
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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Elite Sales Strategies : A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
Anthony Iannarino
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E-Commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Dan (CEO) Croxen-John
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