The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Content Marketing Strategy : Harness the Power of Your Brand’s Voice
Robert (Chief Strategy Officer) Rose
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Negotiation Made Simple : A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal
John Lowry
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Marketing Management
Philip Kotler
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Buyer First : Grow Your Business with Collaborative Selling
Carole Mahoney
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Practical Salesforce Architecture : Understanding and Deploying the Salesforce Ecosystem for the Enterprise
Paul McCollum
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E-Commerce Growth Strategy : A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Kunle Campbell
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The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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