Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Sustainability and the Fashion Industry : Can Fashion Save the World?
Annick Schramme
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Sustainability and the Fashion Industry : Can Fashion Save the World?
Annick Schramme
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Routledge Handbook of Private Law and Sustainability
Marta Santos Silva
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Routledge Handbook of Private Law and Sustainability
Marta Santos Silva
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Sustainable Management of Transnational Megaprojects
Dario Cottafava
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Sustainable Management of Transnational Megaprojects
Dario Cottafava
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Individuals in B2B Marketing : Sensemaking and Action in Context
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria Ivanova-Gongne
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee Hou
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI
Sachiko Scheuing
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra Singh
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The Challenger Sale : How To Take Control of the Customer Conversation
Matthew Dixon
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