Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage
Paul Myerson
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Marketing Analytics : Based on First Principles
Robert W. Palmatier
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Policy and Governance in the Water-Energy-Food Nexus : A Relational Equity Approach
Anastasia (University of East Anglia, UK) Koulouri
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Divorce, Family Structure, and the Academic Success of Children
William (California State University, Long Beach, US) Jeynes
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Territorial Development and Action Research : Innovation Through Dialogue
James Karlsen
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Fractal Sustainability : A systems approach to organizational change
Isabel Canto de Loura
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Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships
Koen W. De Bock
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Pioneers in Marketing : A Collection of Biographical Essays
D.G. Brian Jones
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