Digital Pricing Strategy : Capturing Value from Digital Innovations
Stephan M. Liozu
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Digital Pricing Strategy : Capturing Value from Digital Innovations
Stephan M. Liozu
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Consumer Behaviour and the Arts : A Marketing Perspective
Francois Colbert
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Value in Marketing : Retrospective and Perspective Stance
Marin A. Marinov
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Consumer Behaviour and the Arts : A Marketing Perspective
Francois Colbert
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Value in Marketing : Retrospective and Perspective Stance
Marin A. Marinov
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Leadership Matters : Finding Voice, Connection and Meaning in the 21st Century
Chris (Middlesex University, UK) Mabey
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Leadership Matters : Finding Voice, Connection and Meaning in the 21st Century
Chris (Middlesex University, UK) Mabey
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Digital Channels and Social Media Management in Luxury Markets
Fabrizio Mosca
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Internal Marketing : Another Approach to Marketing for Growth
Tatsuya Kimura
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Internal Marketing : Another Approach to Marketing for Growth
Tatsuya Kimura
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Marketing and Supply Chain Management : A Systemic Approach
Dimitris (Technological Educational Institute of Central Mace Folinas
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Strategic Uses of Alternative Media : Just the Essentials
Robyn Blakemen
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Strategic Uses of Alternative Media : Just the Essentials
Robyn Blakemen
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Design Management : Exploring Fieldwork and Applications
Robert Jerrard
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Design Management : Exploring Fieldwork and Applications
Robert Jerrard
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