Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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The Corporate Hero's Journey : Your Path to Being an Impact Intrapreneur
Heiko Hosomi Spitzeck
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The Corporate Hero's Journey : Your Path to Being an Impact Intrapreneur
Heiko Hosomi Spitzeck
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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges
Fred Bakker
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Sustainability and the Fashion Industry : Can Fashion Save the World?
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Sustainability and the Fashion Industry : Can Fashion Save the World?
Annick Schramme
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
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Brave New Work : Are You Ready to Reinvent Your Organization?
Aaron Dignan
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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Sport and the Media : Managing the Nexus
Matthew (La Trobe University, Australia) Nicholson
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Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight
Claire Brooks
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