Service Quality And Productivity Management Paperback / softback
by Jochen (Nus, S'pore) Wirtz
Part of the Winning In Service Markets Series series
Paperback / softback
- Information
Description
The relationship between productivity and customer satisfaction is complex.
Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations.
This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this.
This book is the 12th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz.
Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:79 pages
- Publisher:World Scientific Publishing Co Inc (USA)
- Publication Date:06/12/2017
- Category:
- ISBN:9781944659424
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:79 pages
- Publisher:World Scientific Publishing Co Inc (USA)
- Publication Date:06/12/2017
- Category:
- ISBN:9781944659424
