Hooked : How to Build Habit-Forming Products
Nir Eyal
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The Power of Going All-In : Secrets for Success in Business, Leadership, and Life
Brandon Bornancin
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INSPIRED : How to Create Tech Products Customers Love
Marty (Silicon Valley Product Group (SVPG)) Cagan
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Boundless : A New Mindset for Unlimited Business Success
Henry King
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A Historical Review of Swedish Strategy Research and the Rigor-Relevance Gap
Thomas (Lunds Universitet, Sweden) Kalling
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101 Design Methods : A Structured Approach for Driving Innovation in Your Organization
Vijay (Illinois Institute of Technology) Kumar
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Competing Against Luck : The Story of Innovation and Customer Choice
Clayton M Christensen
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Continuous Discovery Habits : Discover Products that Create Customer Value and Business Value
Teresa Torres
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Sketching User Experiences: The Workbook
Saul (PhD, Full Professor, Department of Computer Science, Greenberg
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Designing Experiences
J. Robert Rossman
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How Management Works : The Concepts Visually Explained
DK
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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The Right It : Why So Many Ideas Fail and How to Make Sure Yours Succeed
Alberto Savoia
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Hidden in Plain Sight : How to Create Extraordinary Products for Tomorrow's Customers
Jan Chipchase
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Lean Product Lifecycle, The : A playbook for making products people want
Tendayi Viki
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The Designing for Growth Field Book : A Step-by-Step Project Guide
Jeanne Liedtka
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AI for Marketing and Product Innovation : Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
A. K. Pradeep
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Business Networking: The Survival Guide : How to make networking less about stress and more about success
Will Kintish
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Start with What Works
Andy Bass
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The 100X Leader : How to Become Someone Worth Following
Jeremie Kubicek
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Go-To Expert, The : How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business
Heather Townsend
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The Product Innovator's Handbook : How to design and manufacture a product that people want to buy
Gethin Roberts
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User Experience Research : Discover What Customers Really Want
Marty Gage
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Longshot : The Inside Story of the Race for a COVID-19 Vaccine
David Heath
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