Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Add to BasketData-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Caroline Florence
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Sachiko Scheuing
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Add to BasketIntroduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Michelle Carvill
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Add to BasketMarketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Add to BasketReimagining Luxury : Building a Sustainable Future for your Brand
Diana Verde Nieto
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Add to BasketThink Human : The Customer Experience Revolution in the Digital Age
Olivier Duha
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Mike Pounsford
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Add to BasketHigh-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective
Purna Virji
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Add to BasketSocial Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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Paul Hague
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Add to BasketGiving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Add to BasketThe Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Add to BasketContent Marketing Strategy : Harness the Power of Your Brand’s Voice
Robert (Chief Strategy Officer) Rose
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Kunle Campbell
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Add to BasketAccelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Paul McCollum
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Kelly (Founder and CEO) Cutler
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Add to BasketContemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Kiran Gange
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Marga Hoek
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Amy (University of Minnesota-Twin Cities, USA) O’Connor
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