Marketing Strategy and Competitive Positioning
Graham Hooley
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The Innovative Seller : Keeping Pace in an AI and Customer-Centric World
Jake Dunlap
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Listen to Sell : How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
Mike Esterday
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Book of Branding : a guide to creating brand identity for start-ups and beyond
Radim Malinic
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Creativity For Sale : How to start and grow a life-changing creative career and business
Radim Malinic
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The First-Time Manager: Sales
Mike Weinberg
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Sales Pitch : How to Craft a Story to Stand Out and Win
April Dunford
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.
Richard Woods
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Sales Glue : The vital ingredient that makes sales success stick
Matt Sykes
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Marketing Management
Philip Kotler
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Negotiation Made Simple : A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal
John Lowry
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Buyer First : Grow Your Business with Collaborative Selling
Carole Mahoney
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The Negativity Fast : Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success
Anthony Iannarino
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI
Sachiko Scheuing
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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