Marketing Strategy and Competitive Positioning
Graham Hooley
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Marketing Management
Philip Kotler
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Place Marketing and Temporality
Gary Warnaby
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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges
Fred Bakker
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Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
David Mhlanga
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Social Impact, Organizations and Society : The Contemporary Role of Corporate Social Responsibility
Katarzyna (Hult International Business School) Bachnik
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Social Sector Communication : Concepts, Strategies and Case Studies
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Impact Investing at a Crossroads : A Pathway Forward
John Forrer
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Impact Investing at a Crossroads : A Pathway Forward
John Forrer
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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