Marketing Strategy and Competitive Positioning
Graham Hooley
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Auditing Transformation : Regulation, Digitalisation and Sustainability
Jan Marton
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Marketing Management
Philip Kotler
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The Handbook of Climate Change Leadership in Organisations : Developing Leadership for the Age of Sustainability
Doug MacKie
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Marketing Management Kompendium : Praxiswissen transparent vermittelt
Prof. Dr. Harry Schroder
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Marketing Management Kompendium : Praxiswissen transparent vermittelt
Prof. Dr. Harry Schroder
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Impact Investing at a Crossroads : A Pathway Forward
John Forrer
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Impact Investing at a Crossroads : A Pathway Forward
John Forrer
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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